Feasibility study: Evaluation of communication campaigns for diversity disclosure
Feasibility study for a Randomised Controlled Trial, evaluating whether the way employers communicate requests for diversity information affects employees' disclosure.
In our What Works for Recruitment and Retention Programme, we’re building robust evidence that can support employers across the country to create fairer and more inclusive workplaces for young people. We’re doing this by testing promising interventions in real workplaces, and evaluating what actually works.
We partnered with the Behavioural Insights Team (BIT), and Kier Group, a major UK employer, to conduct a Randomised Controlled Trial (RCT). This RCT examined the impact of two communication campaigns designed to increase employees’ disclosure of diversity characteristics.
This feasibility study, conducted by BIT, informed the subsequent evaluation.
The feasibility study assessed whether conducting the RCT was feasible at Kier, and provided recommendations for the design of the proposed interventions (communication campaigns) and the evaluation (including an impact evaluation, implementation and process evaluation, and economic evaluation).
This report was followed by an extended feasibility study.